Alex Mackay · Product builder & applied AI

AI products that make
complex things feel simple.

I connect customer insight, product design and hands-on AI building.
From personal financial wellbeing to software for regulated work.
Auda Adviser platformRest Easier Consumer experience & AIMeet Alex

For business owners and team leaders

Get more from AI

Reduce admin, simplify your software and help your team use AI well.

For founders and product teams

Shape a product

Understand your customers, sharpen an idea or decide what to improve next.

For people with an idea to bring to life

Build something

A prototype, MVP, website or GTM system, built around what you need.