Independent product, design & applied AI

From a complex problem to a product people can use.

I help founders and teams decide what to build, design how it works and get a working version into people’s hands.

Alex Mackay
Alex Mackay
Founder, Revarc

Selected work.

Complex workflows, real products. Recent work in financial services and employee education.

Explore the case studies
Auda adviser workspace showing Thomas Hartley’s case and the next action.

Adviser workspace

Auda

Financial-adviser software

A connected workspace for client information, documents and next actions. Designing the flow from a conversation to work an adviser can review and progress.

Less fragmented adviser work

Connected records and next actions, with decisions kept with the adviser.

Product direction · Workflow design · UX/UI

View case study
Rest Easier’s learning portal with life and money topics and illustrated articles.

Customer learning portal

Rest Easier

Employee financial education

An employee education platform and publishing workflow: from a team’s article brief to content, image and audio, with a separate FCA requirements review.

£1.2m qualified pipeline

Through the accompanying GTM engineering system. Pipeline value, not booked revenue.

About the GTM result

Product definition · UX/UI · Publishing & GTM workflows

View case study
Townsend Plumbing’s website with its chatbot open, showing suggested questions and an enquiry hand-off.Enlarge

Townsend Plumbing.

A service website with clear enquiry paths, a chatbot and a WhatsApp hand-off to the team.

Organic growth and appearances in AI search results, reported by the business.

  • Web design
  • Chatbot experience
  • WhatsApp integration
Visit the live website
Townsend Plumbing’s live website with the website assistant open.

How I help.

A focused project or ongoing product support, from the first question through to delivery.

Shape the product

Product discovery, strategy & prioritisation

Work with founders and stakeholders to understand the customer, test the proposition and decide what belongs in the first version.

See the Rest Easier proposition

Design how it works

UX/UI, interaction & workflow design

Turn complex information and processes into clear journeys, interfaces and prototypes. Work through the everyday details with the people using them.

Explore the Auda workspace

Make AI useful

AI product design, prototyping & human review

Give AI a defined role in the workflow, with source context, review and a clear path for exceptions. Prototype the experience and direct AI-assisted implementation.

Explore the publishing workflow

Business perspective.
Product judgement.

I’ve worked in security engineering, enterprise sales, BCG Platinion consulting and product marketing. That mix helps me connect what the technology can do, what the user needs and why the business should invest.

Since 2023, I’ve brought those perspectives together through Revarc, working directly with founders and teams on product decisions, design and delivery.

RevarcFounder · 2023–present

Product direction, design & delivery. For over three years, I’ve worked directly with founders, stakeholders and product teams to turn business needs into useful products and services.

  • Lead discovery, clarify goals and align stakeholders on what to build.
  • Define product scope, priorities and practical delivery plans.
  • Design user journeys, workflows, websites and product interfaces.
  • Create and test prototypes, direct AI-assisted implementation and coordinate delivery.
  • Gather feedback, refine the experience and support teams putting it into use.
Product marketing & go-to-marketProductsup · Scaleflex

Product marketing and go-to-market work. Understanding audiences, sharpening propositions and explaining why a product matters. That commercial perspective informs my product work today.

Technology consultingBCG Platinion

Technology management consulting. Structuring complex business and technology questions, working through constraints and helping stakeholders make informed choices.

Enterprise technologyCheck Point · Canonical · Smartsheet

Security engineering at Check Point; enterprise software sales at Canonical and Smartsheet. Understanding technical products, translating customer requirements and connecting technology choices to business needs.

What are you working on?

A product to shape or a workflow that needs a better way. Tell me where you’re trying to get to.

Based in France, working with UK and EU teams.