alex mackay / revarc

based in france, works internationally

i take technical products to market. for the last three years i've built ai products too.

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01

about

Alex Mackay, head and shoulders, in a black T-shirt.

15 years in tech: security engineering, enterprise sales, strategy consulting, then go-to-market and product marketing. Since 2023, product and GTM lead for two UK financial-services businesses.

name
Alex Mackay
practice
Revarc
location
Based in France, works internationally
02

what i do

  1. GTM engineering

    API-driven tooling. CRM, enrichment and outbound automation. Signal-based account scoring and routing. Claude, Claude Code, Codex and MCP for building workflows. Lovable, Vercel, basic SQL. HubSpot, Salesforce, Attio; Apollo, Clay, Deepline.

  2. Sales

    Stakeholder management, MEDDPICC, Challenger Sale. Enterprise sales across EMEA. Technical pre-sales. Working with CISOs and CIOs.

  3. Product marketing

    Buyer personas and ICP, customer research, positioning and messaging, competitive analysis, pricing and packaging, sales enablement, technical demos for developer audiences.

  4. Product

    Discovery, roadmaps, specs and prioritisation. Model evaluation (accuracy, attribution, latency, cost). AI agent permissions and human review design. Delivery in Linear.

  5. Content and brand

    Canva, websites in Lovable and Astro, Google and Instagram ads, long-form content and case studies.

  6. Security and compliance

    Identity and access, ISO 27001 controls, audit trails, FCA-related review steps.

03

proof

  1. £1.2mQualified pipeline from a GTM system built at Rest Easier
  2. First FTSE100Customer landed for a pre-seed UK fintech
  3. ~80%Fewer support tickets needing a human, after the Ivy AI assistant
  4. 4 to 1Legacy tools replaced by Auda, an AI workspace in daily use
04

recent work

01 / 03

fractional product and GTM lead2023 to 2026pre-seed UK fintech

Built the GTM system that generated £1.2m in qualified pipeline and landed the company's first FTSE100 customer. Designed Ivy, the in-product AI assistant.

02 / 03

product and delivery owner2025 to present

An AI workspace for a UK financial-advice firm, in daily use. Replaced four legacy tools. AI agents work on regulated client records under a permissions model: they read only what their user may see, and an adviser confirms before a record is created.

03 / 03

hiring signals

in build2026

For a UK recruitment agency: public hiring signals turned into a daily 'call this company now' card. A person makes every call.

05

where i've worked

15 years

  1. Check Pointsecurity engineeringpioneers of the firewall
  2. Canonicalenterprise salesthe company behind Ubuntu
  3. BCG Platiniontechnology strategy consulting
  4. Smartsheetenterprise sales, EMEA
  5. ScaleflexGTM and product marketingAPI-first media platform
  6. ProductsupGTM and product marketingdata platform
  7. Revarcindependent practice2023 to present
06

education

  • BSc (Hons) Computer Networks
  • Product Marketing Alliance Core
  • Harvard Business School Online CORe
07

contact

alex@revarc.ai

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