About RevArc
Helping B2B SaaS companies accelerate revenue growth through strategic planning and practical execution.
Our Story
RevArc was founded to bridge the gap between high-level go-to-market strategy and practical, hands-on implementation. Too often, we saw startups and scale-ups struggling with expensive consulting advice that looked good on paper but failed in execution.
Our mission is to provide SaaS companies with strategic guidance that drives real results, combining enterprise-level expertise with startup agility and efficiency.
Alex Mackay
Founder & Go-to-Market Strategist
Alex is a seasoned B2B SaaS sales and go-to-market specialist with a unique background bridging strategic consulting and hands-on sales leadership.
Before founding RevArc, Alex was a consultant at Boston Consulting Group (BCG), where he advised C-level executives at major European companies on strategic technology initiatives. His experience also includes enterprise sales leadership roles at companies including Productsup and Scaleflex, where he consistently exceeded quotas and built high-performing revenue teams.
This blend of strategic consulting expertise and operational sales experience enables Alex to develop practical, results-driven go-to-market strategies that actually work in the real world.
Joël Ryser
Executive Advisor
Joël is a seasoned enterprise technology leader with over two decades of experience driving growth and building high-performance teams at industry-leading companies.
Prior to advising RevArc, Joël held senior leadership positions at Google Cloud, NetApp, and Salesforce, where he consistently delivered exceptional results through strategic vision and operational excellence. His deep expertise in building and mentoring top-tier sales organisations gives him unique insight into what drives success in complex enterprise environments.
Joël's strategic guidance and hands-on approach help our clients navigate the evolving tech landscape, providing them with a competitive edge in scaling their revenue operations and accelerating growth.
Our Core Values
These principles guide everything we do and define how we work with our clients.
Results-Focused
We prioritise measurable outcomes over theoretical frameworks. Every strategy and tactic we recommend is evaluated based on its potential to drive real business results.
Data-Driven
We believe in making decisions based on evidence, not assumptions. Our recommendations are always grounded in data analysis and market insights.
Practical Execution
Great strategies are worthless without effective implementation. We focus on creating actionable plans that can be executed effectively with available resources.
True Partnership
We see ourselves as an extension of your team, not just external advisors. We're invested in your success and work collaboratively to achieve your goals.
Agile Adaptation
Markets change quickly, especially in SaaS. We believe in continuous learning and adaptation, refining strategies based on real-time feedback and results.
Innovation
We embrace new technologies and methodologies that can help our clients gain a competitive edge, particularly in the rapidly evolving AI landscape.
Areas of Expertise
We specialise in helping B2B SaaS companies build and optimise their go-to-market and revenue operations.
Go-to-Market Strategy
Building effective, scalable strategies for market entry and expansion.
Sales Function Design
Creating efficient sales processes and team structures that drive growth.
AI Integration
Leveraging AI tools to enhance sales and marketing effectiveness.
Product Marketing
Crafting compelling messaging and positioning that resonates with target audiences.
Customer Success
Building retention-focused programmes that maximise customer lifetime value.
Interim Leadership
Providing experienced revenue leadership to bridge critical gaps.
Startup Growth
Helping early-stage companies build solid revenue foundations.
Scale-up Optimisation
Refining processes and strategies to support rapid growth phases.
Ready to Accelerate Your Growth?
Book a free 30-minute strategy call to discuss your specific challenges and how we can help you achieve your growth goals.
Schedule Your Strategy Call