What needs to change?
Understand the customer, the business goal and the work as it happens today. Separate symptoms from the problem worth solving.
Problem framing · Discovery · User journeysWhat I do / Product strategy & designFrom an opportunity
From an opportunity
to a product
worth building.
Before the feature list, there is a more useful question: what should exist, for whom, and why?
Talk through an ideaStart hereWhat problem are we
really solving?
really solving?
A clear direction
before a bigger build.
Product strategy should make decisions easier. It connects the customer need, the business opportunity and what is practical to deliver.
The expensive detour
An idea → More features → A bigger build → Uncertain value
A better starting point
Problem → People → Evidence → Direction → Prototype ↶ Learn
Four decisions that
give a product its shape.
Explore the questions, rather than collecting a list of deliverables for its own sake.
What is worth testing?
Make assumptions explicit. Compare possible directions and consider the value, feasibility and constraints before choosing a solution.
Propositions · Assumption mapping · Trade-offsWhat belongs in the first version?
Define the core journey, the requirements and the smallest useful version. Make priorities visible so the scope stays purposeful.
MVP definition · Requirements · PrioritisationWhat do we need to learn?
Use prototypes and practical experiments to test the important questions. Turn feedback into decisions about what to build or change.
UX/UI · Prototyping · ValidationIn practice · Rest EasierChallenge the proposition,
Challenge the proposition,
not just the interface.
Rest Easier began with consumer will-writing. I recommended an employer-benefits direction and proposed a broader employee education experience, making the opportunity relevant beyond a single life event.
Read the product storyStarting pointOne service.
One moment.
One moment.
Consumer will-writing
A broader opportunityUseful to more people,
more often.
more often.
Employee life & financial education
Enough clarity
to move forward.
A discovery or design engagement can leave you with a clear proposition, user journeys, prioritised requirements and a prototype that makes the direction tangible.
I work directly with founders, stakeholders and the people using the product. The work can stand alone or continue into implementation.
From direction to deliveryHave a problem
worth solving?
Whether you’re exploring an idea, improving a process or figuring out where AI fits, I’d be happy to talk.