A focused discovery
Understand the opportunity, test assumptions and decide what is worth taking forward.
What I do
Good thinking.
Useful things.
I work across the decisions, the design and the implementation. Start with the problem you need to solve; the shape of the work follows from that.
Product strategy & design
An opportunity, a difficult product decision or an idea that needs a clearer shape.
A direction worth building towards.Explore this workAI applications & automation
Repetitive work, scattered knowledge or a process that could work better with the right support.
Useful systems, with the right controls.Explore this workProduct delivery & implementation
A promising concept or prototype that needs to become something people can use.
A working solution, grounded in reality.Explore this workA way in that fits
the work.
A product or workflow project
Define, design, prototype and coordinate implementation around a clear problem.
Ongoing product support
Work alongside founders and teams on priorities, product decisions and delivery.
Scope, responsibilities, release criteria and ongoing support are agreed around the project.
Think, make, learn.
Then make it better.
An adaptable approach, from the first question to something people use.
01Understand
Find the real problem.
The question
What is getting in the way, for whom, and why does it matter?
What you leave with
A shared problem definition and a view of the constraints.
02Shape
Choose a useful direction.
The question
Which assumptions need testing? What belongs in the first version?
What you leave with
A clear proposition, prioritised scope and a prototype to learn from.
03Build & test
Make the idea tangible.
The question
Does it work for the people using it? Where does it break?
What you leave with
A working prototype, feedback and decisions about what to change.
04Implement
Fit it into the real world.
The question
How will data, tools, access and day-to-day ownership work together?
What you leave with
A usable release, appropriate checks and a practical handover.
05Improve
Learn from actual use.
The question
What is helping? What needs adjusting? What is worth doing next?
What you leave with
A feedback loop and a focused next set of improvements.
Learn, revisit, refine. A working approach, not a one-way process.
Have a problem
worth solving?
Whether you’re exploring an idea, improving a process or figuring out where AI fits, I’d be happy to talk.